Interior Design

Inflated Feelings

Farida Sherif Shalaby, Aya Mohammad Abdelghaffar, Muhamed Morsy, Mohamed Ismail, Malak Yasser
Cairo University, Faculty of Engineering Architecture Department.
Egypt

Project idea

The Inflatable Bookstore embodies the intersection of flexibility, sustainability, and innovation, creating a dynamic space that adapts to the needs of its visitors while maintaining a strong aesthetic identity. The design explores the use of modular inflatable structures—bubbles that expand and contract, offering a space that evolves with the environment and the people inside it. These soft, translucent bubbles represent the notion of fluidity, where the boundaries of architecture are stretched, both literally and figuratively. The bookstore's organic, bubble-like form is a direct response to the desire for a non-permanent, adaptable structure.

Project description

STAFF LOUNGE: Create a soft, intimate retreat with calming colors and flexible seating where staff can rest, recharge, and reflect between activities.
ENTRANCE LOBBY: Design Concept: Craft an immersive entry moment with glowing arches and suspended books that immediately pull visitors into the pavilion’s journey.
MIRROR ROOM: Design Concept: Surround visitors with mirrored panels and reflective bookshelves that multiply light, evoking self-reflection and shifting perspectives.
HELP DESK + INFO STATION
Design Concept: Center a transparent, glowing hub where visitors can get guidance, maps, or reading tips without interrupting the immersive journey.
SELF DISCOVERY COURTYARD
Design Concept: Design an open-air bubble courtyard with scattered journals and books, inviting guests to pause, reflect, and explore inner thoughts.
CAFETRIA
Design Concept: Design an airy, social space filled with soft light and communal tables, inviting visitors to relax, eat, and connect post-journey.
DREAM JOURNEY
Design Concept: Shape a winding, softly lit path where visitors wander through ethereal bubbles, guided by floating text and dreamlike book displays.
JOY BOOKS DISPLAY AREA
Design Concept: Fill this zone with radiant yellow tones, playful shelving, and uplifting books that spark curiosity, delight, and spontaneous laughter.
GIFT SHOP
Design Concept: Wrap gifts, books, and keepsakes in playful, inflatable shelving, making every purchase part of the journey’s story.
BOOKS POINT OF SALE
Design Concept: Create a fluid retail zone where books wrap around the space in soft arcs, making each purchase feel like part of the adventure.
WORKSHOP AREA
Design Concept: Offer a flexible creative lab where visitors engage hands-on with books, writing, and art, inspired by the pavilion’s flowing forms.
END OF JOURNEY
Design Concept: Conclude the experience with a serene, cocooned space where visitors can relax, process emotions, and browse meaningful takeaways.
JOURNALING STATION
Provide cozy nooks with soft surfaces and scattered journals where visitors can pause, write, and record personal reflections.
OPEN KITCHEN
Design Concept: Integrate a transparent, aromatic space where visitors watch food prepared, adding sensory delight to the pavilion experience.
TRANSATIONAL LOBBY
Design Concept: Bridge the zones with a fluid, light-filled space that shifts mood and prepares visitors for the next chapter of the journey.
The Labyrinth of Thoughts
Design Concept: Design a twisting, maze-like path lined with books and shifting shadows, encouraging deep thinking and playful exploration.

Technical information

TRADITIONAL BOOKSTORES
Traditional bookstores have long been quiet, static spaces focused purely on commerce — shelves packed with books, narrow aisles, and minimal interaction, offering little beyond the simple act of browsing and buying.
THE INFLATED FEELINGS PAVILION
With this pavilion, we reimagine the bookstore as an immersive, ever-changing journey — a vibrant, inflatable landscape where books, space, color, and experience merge to awaken curiosity, emotion, and meaningful connection.
HVAC SYSTEMS
Detailed cross-sectional rendering of the inflatable bubble unit for the pop-up bookstore, showcasing the internal structure and integrated technical systems. The translucent, flexible material is designed to accommodate the modular layout, with clear visibility of embedded air ducts, ventilation systems, and reinforced seams.
Modular HVAC Layout: Embedded Ducts and Ventilation Pathways
A closer look at the modular layout, showing how the HVAC system is embedded within the translucent, flexible membrane. The system is strategically placed to avoid disrupting the pavilion’s aesthetic, with air ducts and reinforced seams carefully positioned to support the structure's airflow requirements.
Interior Systems: Seamless HVAC Integration with Pavilion Space
Interior view showing the integration of the HVAC system with the space's functional design. The ventilation ducts and air outlets are discreetly hidden within the flow of the ceiling and walls, maintaining an unobtrusive design while effectively managing the space’s environmental needs.

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