The city of Madrid is one of the most important ecommerce logistic platforms in Europe.
Logstics are interfering in it and modifying local people´s customs by means of a strategic policy through the colonization of the lower level commercial spaces from the central districts.
For this reason, PROT/MAD [VN+CL+NN]_XX was born, as a logistics and urban planning strategy, as a transformation and modification of the current logistic system with a new proposal at every level.
It is a logistic experiment that will be developed in the abandoned sheds of Ventas, a hinge between the M-30 and Alcalá street.
Thus, it embodies a big industrial complex embedded in the city scale and that interacts with the environment and the citizens. It´s functioning is autonomous, yet it will portray as if all its mechanisms are in a store window, with the park providing different angles from where to observe it.
The project interacts in two very different ways with the city; one side faces the park, more transparent and scattered, that interacts with the people, the other, overlooks the M-30, opaque and compact that interacts with the moving vehicles.
A project that speaks about its transparency and intents to show all its mechanisms through a light structure and a wrapping technique that strengthens the concept.
The machines show their construction and mechanisms in a way that they interact more directly with the visitors and the city. The logistic stops being opaque to be transformed into a new closer and transparent system that comes together with the city, activating it.
The complex acts in the places where it´s located and that way, city and logistics come together, becoming more efficient.