Jude Benhalim Administrative Office Design

Faculty of Fine Arts, Alexandria University in Alexandria

Idea projektu

Project Title: Jude Benhalim Administrative Office Design
Institution: Faculty of Fine Arts, Alexandria University
Academic Year: 2024–2025 (Semester 8)
Under Supervision Of: Dr/Eman Mounir

This project presents the design of an administrative office for Jude Benhalim, an established contemporary jewelry brand known for fusing modern aesthetics with cultural heritage with mixing silver with gold using only sustainable materials. The design draws inspiration from the essence of the brand itself—bold, elegant, and rooted in a rich design philosophy.

The core idea of the project revolves around creating a workspace that not only supports the brand's operational needs but also reflects its identity through spatial experience, material selection, and form. The design takes a modern-luxurious approach, blending refined textures such as marble and brushed gold with organic patterns and fluid geometry. Each area—whether it's the showroom, try-on zone, clusters, or CEO office—has been designed to serve a function while reinforcing a unified visual language.

Located in a context defined by urban sophistication and creative energy, the office layout was strategically planned to ensure smooth circulation, clear zoning, and optimal comfort for both staff and visitors. It introduces an experience where workspaces are not purely functional but emotionally engaging, embodying the values of creativity, empowerment, and innovation.

The project's primary objective is to develop an administrative interior that:

-Expresses the character and elegance of the Jude Benhalim brand.

-Supports efficient workflow and enhances user experience.

-Showcases a thoughtful fusion of form, function, and material richness.

-Sets a precedent for branding through interior design in contemporary office environments.

Ultimately, this project aims to offer more than just a workplace—it proposes a spatial identity that is aligned with the brand’s vision, inspiring both its team and clientele.

Popis projektu

The scope of this project covers the complete interior design of the administrative headquarters for Jude Benhalim, a contemporary jewelry brand recognized for its bold aesthetics, cultural depth, and commitment to sustainability. The aim is to create a workplace that reflects the brand’s identity, enhances operational efficiency, and offers a distinct and memorable spatial experience.

The design solution addresses the following key aspects:

Spatial Zoning & Functional Planning
The project includes the development of all major areas such as the reception, showroom, try-on zone, CEO office, administrative workspaces, clustered team areas, lounge, and break zone. Each space is organized for smooth user circulation and operational clarity, with a focus on balancing openness and privacy where appropriate.

Brand Representation & Identity
The interior concept directly draws from the brand’s character—strong, refined, and expressive. Materials, forms, and design motifs are selected to embody the Jude Benhalim identity, with recurring use of gold, stone, and sculptural elements inspired by the brand’s jewelry. The space becomes a direct reflection of the brand’s voice and values.

Sustainability & Ethical Design
As Jude Benhalim is known for using sustainably sourced gold and silver in its jewelry, the interior design reinforces this ethical approach through material choices and spatial planning. This includes integrating eco-friendly finishes, biophilic elements, and maximizing natural daylight, reinforcing the brand’s alignment with conscious design practices.

User Experience & Comfort
The design prioritizes both employee and client experience. Each area is designed for optimal usability, comfort, and interaction—whether it’s the informal break area or the professional clusters. Furniture, lighting, and acoustics are chosen to promote productivity and wellbeing.

Mood & Material Selection
The moodboard reflects a luxurious yet approachable atmosphere, using a palette of marble textures, brushed metals, olive green accents, and soft textiles. This rich material composition enhances the sensory quality of the space and connects with the brand’s design language.

Technical Implementation & Coordination
The design is supported by detailed architectural plans, scaled sections, and 3D visualizations to guide the execution process effectively. This ensures feasibility and clarity across design and technical teams.

Innovative Workspace Approach
Merging the functions of a jewelry showroom, creative hub, and administrative base, the project explores a hybrid office typology that not only facilitates day-to-day operations but also strengthens brand storytelling through space.

Technické informace

1. Spatial Program
The project comprises the following key spaces:

Reception & Lobby Area

Showroom & Try-On Zone

Administrative Workspace Clusters

CEO Office

Meeting/Presentation Area

Break Area / Café Corner

Lounge

Storage & Technical Rooms

Service & Circulation Zones

2. Materials & Finishes
Flooring: High-quality porcelain tiles with marble texture; soft-texture carpet tiles in specific areas.

Walls: Mixture of painted gypsum, decorative wood paneling, metallic laminate panels, and textured wallpapers.

Ceiling: Gypsum board with integrated indirect lighting, suspended lighting features in key zones.

Furniture: Custom-made and modular office furniture, designed with ergonomic and aesthetic considerations.

Accents & Details: Brushed gold finishes, frosted and clear glass partitions, natural indoor greenery.

3. Lighting Design
Natural Light Integration: Maximized through glazed openings and transparent partitions.

Artificial Lighting: LED-based layered lighting system (ambient, task, and accent lighting) designed for visual comfort and brand atmosphere.

4. Color Palette
Dominant tones include off-white, marble gray, soft beige, and olive green.

Accents in brushed gold and warm lighting tones to emphasize brand luxury and elegance.

5. Sustainability
Use of eco-conscious materials and finishes aligned with Jude Benhalim’s brand ethos (sustainably sourced materials to reflect the brand’s use of ethical gold and silver).

Biophilic design elements integrated into the interior (planters, natural textures, daylight access).

Low-energy lighting fixtures and climate-conscious space planning.

6. Construction Details
Partition System: Lightweight gypsum board on metal studs; some areas feature acoustic insulation.

Ceiling Details: Cove ceilings with LED strips; custom feature ceilings in showroom and clusters area.

Floor Finishes: Anti-slip stone-textured porcelain tiles in circulation and public zones, carpet tiles in work areas.

7. HVAC & Ventilation
Centralized air conditioning system integrated with false ceiling design.

Adequate air circulation considered in each space, including return air grilles and exhaust systems in service zones.

8. Technology Integration
Structured cabling and power routing designed to meet modern office standards.

Display screens integrated in clusters and meeting zones.

Digital signage and branding panels within reception and showroom.

9. Scale & Drawing Standards
Plan View: Scale 1:100

Sections (A-A & B-B): Scale 1:50

3D Perspectives: Rendered visuals using 3D modeling software (3Ds Max).

Drawings follow academic and professional drafting standards.