ismael medina manzano
Escuela Técnica Superior de Arquitectura de Madrid
The city of Madrid is one of the most important ecommerce logistic platforms in Europe. Logstics are interfering in it and modifying local people´s customs by… more
Abhishek Rao is an architect, artist, noted illustrator and the founder of Abhishek Rao Studio, a… more
First of all congratulations to you Ismael on uploading your work over this unique platform. I really liked the concept and the way you have thrived into this project from various multitudes, dimensional dynamics. I too agree that man machine interaction could be limited in certain zones to maintain clear sensory communication between man and nature without any urban hustle or obstruction.. !! Urban logistics, being an integral core development and morphology, needs to be dealt with utmost sensibleness. I liked your presentation and selection of colours, however, there are few points that you might consider to enhance it further. Try to provide English translation of the titles and texts , so that it gets more approachable to the international crowd. Be careful about the font size while presenting, make sure it is readable. A little bit of more post production work on the renders would make it nicer. Contrast and sharpness with proper use of illuminations sources will make it more imbibing. Clear renders make it easy to visually communicates the design motto. Overall it is a nice approach and a very good analysis that clearly reflects your depth of understanding and creative interventions on the topic. Cheers .. !!
The city of Madrid is one of the most important ecommerce logistic platforms in Europe.
Logstics are interfering in it and modifying local people´s customs by means of a strategic policy through the colonization of the lower level commercial spaces from the central districts.
For this reason, PROT/MAD [VN+CL+NN]_XX was born, as a logistics and urban planning strategy, as a transformation and modification of the current logistic system with a new proposal at every level.
It is a logistic experiment that will be developed in the abandoned sheds of Ventas, a hinge between the M-30 and Alcalá street.
Thus, it embodies a big industrial complex embedded in the city scale and that interacts with the environment and the citizens. It´s functioning is autonomous, yet it will portray as if all its mechanisms are in a store window, with the park providing different angles from where to observe it.
The project interacts in two very different ways with the city; one side faces the park, more transparent and scattered, that interacts with the people, the other, overlooks the M-30, opaque and compact that interacts with the moving vehicles.
A project that speaks about its transparency and intents to show all its mechanisms through a light structure and a wrapping technique that strengthens the concept.
The machines show their construction and mechanisms in a way that they interact more directly with the visitors and the city. The logistic stops being opaque to be transformed into a new closer and transparent system that comes together with the city, activating it.
The complex acts in the places where it´s located and that way, city and logistics come together, becoming more efficient.