Trương Nhật Minh Châu
Hanoi University of Civil Engineering
This is a industrial project that we needed design a factory and we were required focus on the function chain in its processing and details of steel structure. However, we did'nt follow the old way of factory design with the boring and saming product buildings. We wanted to make the identity for our building so the concept idea of the facade is inspired by the images of a raw steak with white strokes and the signature red.
Whole visual is very pleasing, very clean and easily understandable. A little tip though - I would probably stay consistent with colours throughout the whole brochure layout - this time mostly red and green is used in previous pictures. No need to change them here to orange.
Awesome hand sketches, it is very important to show the source of the idea and hand sketches are the best way to do so, they´re easy to understand and always point out the most important parts of the idea. At the same time you show your artistic skills what makes the project more trustworthy and personal.
The general visual representation is great, although on this specific picture i would add a bit of saturation and light mostly to the main object to make it stand out more and catch the eye. Red is a very strong color and it should make the image really vibrant. Also the guy in the left foreground is a bit disturbing.